STEEL Freestanding Cookers & Appliances - they are the manufacturer of the Ascot & Genesi Range of Appliances and Enfasi & Oxford Cookers - Made in Italy
All their stoves come from a family company est. 1922 that has been building commercial quality cooking systems for almost a century. Commercial stoves are made structurally stronger than domestic units as they have to withstand the rigours of the modern restaurant environment. When used in a domestic kitchen situation this significantly extends life expectancy. Identifying a true quality commercial manufactured stove as against an imitation domestic stove made to look like a commercial unit is as easy as looking at the structural integrity of the product and its overall weight. Their 90cm stove's weight is 140kg, almost double the weight of many of its domestic counterparts.
The STEEL: - Art and technology for three generation.
Today STEEL SRL, based in Carpi, Modena county, continues to be a family company. The art and technology to process stainless steel have been consolidated in three generations of experience and values. The reality is a passion for quality and a typically Italian culture of achieving. These values have been applied in partnership with some of the most important European appliances brands for which Steel manufacture customised products. From the beginning, Steel has pioneered the markets with its range of steel products made for its own brand. Innovative products manufactured with passion and precision. Eye-catching to look at and the ultimate in professional functionality.
Handcrafted near Modena in Northern Italy, a region known for producing the best stoves in the world, the Ascot's & Genesi's are a superb cooking machine and the number one choice for serious chefs & cooks. The FASTEST to heat, the COOLEST to touch and the EASIEST to clean. Their Stoves - bring commercial quality to your kitchen.
MADE IN ITALY - 3-year Warranty - Units are designed specifically for the Australian market and manufactured in Italy by a dedicated boutique specialist manufacturer.
There is a wide range of colour options available for most of their cookers - please see our staff in store (some options are by special order only, and may attract a waiting time of up to 16-weeks) - All Stainless Steel is of course also available.
MISSION:
Every day we design range cookers that express our passion for beauty and functionality.
Appliances uniquely created in stainless steel, a material we have used for three generations of production - a culture of excellence in manufacturing - truly made in Italy.
We want a STEEL appliance to be recognised by the details of care in manufacture, by a choice of colours and finishes, by the professional performance unique for domestic use through the careful use of ergonomics.
We continually look at the evolution of the market so we can to tune in to the new lifestyles, new ways, new techniques of living and cooking. Steel is between the traditional and the modernistic. Exclusive objects we dedicate to all the connoisseurs of high cuisine and design
The manufacturers of these stoves are specialists and have been manufacturing for nearly 100 years and also manufacture stoves in Italy for renown brands such as Bosch, Neff, Siemens, De-Dietrich, Electrolux, Maytag and other quality appliance manufacturers.
STEEL asks their staff, not robots, to make sure each screw is right; every part is perfect. And then it has other people check and recheck their work. Of course, they all use the most modern technology, but it’s these artisans who pour their Italian love of fine food and quality craftsmanship into every stove they make.
STEEL = Stile in Cucina
CLICK TO VIEW OUR "Ascot" YOUTUBE LIBRARY CLICK TO VIEW OUR "Genesi" YOUTUBE LIBRARY
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